Leader in Germany
Bulwiengesa’s twelfth survey of the top seven cities in Germany has revealed GBI AG as Germany’s largest hotel project developer
Bulwiengesa’s twelfth survey of the top seven cities in Germany has revealed GBI AG as Germany’s largest hotel project developer. Properties in Berlin, Hamburg, Munich, Cologne, Frankfurt, Düsseldorf and Stuttgart were decisive for the ranking. The hotel properties there, which were either completed by GBI AG between 2015 and 2017, or are currently under construction or due for completion by 2022, comprise a total of around 100,000sqm of usable space. Newly developed Premier Inn hotels form an essential part of the success. The first Premier Inn in Germany, completed in spring of 2016, was built by GBI AG in Frankfurt. New hotels of the brand will also be built in Düsseldorf and Hamburg.
“Defending a lead in the developers’ ranking is harder than getting to the top. That is as true of the hotel market as it is of the world of sport,” says Reiner Nittka, CEO of GBI AG. “Success at this level can only be achieved if development work is a continuous process pursued by a professional team. This shows that our pipeline is well filled and that our leading position is not attributable to one-off effects.”
As in 2017, second place in the Bulwiengesa survey went to Münchner Grund with 87,000sqm. Coming in third was ECE with a floor space volume of 78,000sqm.
The success of GBI AG is not least due to its close co-operation with wellestablished hotel chains such as Marriot, Hilton, nH and Novum, companies that are introducing new strong brands into the market such as Moxy, Hampton by Hilton and niu.